Mr Sam Arthur and Mr Rod Morri
Inside Social Golf Magazine

Dear Sam and Rod

We are writing to you to thank you for your support when launching our new business Birdies Eagles Albatross Sports golf clothes catalogue. (Launched in your October issue).

Birdies Eagles Albatross Sports has been contacted by customers from all over Australia through the advertisement within Inside Social Golf. The response has been very encouraging and we look forward to a long relationship with the Inside Social Golf team and your readership.

See you on the course.

Yours sincerely
Lisa Asquith & Sue Shallis

DEAR ISG – “Exciting news... my November ad has already paid for itself!.... How great is that?.

Im really happy with the number of enquiries and orders I have received as a result of people seeing my ad in your magazine. Your magazine has enabled me to target an audience I would not be able to reach otherwise. Keep up the good work. I really appreciate your support and assistance and look forward to future mutual success...”

Cheers
Naomi McIntosh
Inspired Golf :-)

FOLLOWING a winning response to our first issue, Inside Social Golf this month will expand its circulation outlets to 290 PGA Club Pro shops and more than 520 social golf clubs throughout NSW, Victoria and South East Queensland. More than 90 golf club PGA pro shops, from Brisbane to the Gold Coast in Queensland and in Victoria , will have Australia ’s only social golf newspaper delivered in September. Also 90 social clubs in Brisbane and the Gold Coast will be receiving golf’s brightest new newspaper from this issue. The rapid expansion has been sparked by the reaction from the golf industry overall, as experienced personally by publisher Sam Arthur when he fronted the Inside Social Golf stand at the successful PGA Golf Show on the Gold Coast last month.

From social golfers to the leaders of the golf industry a lot of people are saying that the emergence of Inside Social Golf has hit a winning shot in targeting the mammoth social golf market.

Arthur said that he particularly was pleased to receive the following message from PGA of Australia executive John Dunlop, his first boss when he entered the golf industry about five years ago:

“Sam, congratulations on an excellent first issue. The PGA is always delighted to see initiatives which promote golf and help grow the game. We wish Inside Social Golf a long and prosperous future,”

“The NSW Golf Association is pleased to see the launch of this new publication. It is a very informative paper which gives all social golfers the opportunity to learn more about the game of golf and the benefits to which accrue, particularly for those contemplating joining an affiliated club. Today’s social golfers are tomorrow’s club members. We encourage you to continue to enjoy and learn more about the game and consider the benefits of joining an affiliated club (with full handicap benefits) in the future,”

Social golfers make up a significant proportion of the golfing population in Australia and as such are valuable contributors to the development of the game through green fee revenue, equipment purchases, tuition etc. Inside Social Golf is a welcome addition to the resources available to promote the game to this group. Just as the AGU’s Golf Access Australia program aims to introduce social golfers to the benefits of club membership, this publication also provides a valuable link between unattached players and clubs.

“Inside Social Golf, a new monthly newspaper, is being distributed to 220 PGA Club Pro shops and more than 400 social golf clubs throughout NSW and the Queensland Gold coast this week. Publisher Sam Arthur says that more than 32,000 copies of the full colour 40-page newspaper will be sent out.

And the accolades also followed from all parts of the Australian golf industry from those who know what’s happening:

“We all know that there are a large number of golfers who play our great game every week, but for one reason or another they choose not to join a golf club. Inside Social Golf I believe will be a vital tool for our diverse industry in communicating with these golfers and I’m happy to help it anyway I can,”

Social golfers now account for more than 60 per cent of all golfers in Australia , i.e. more than 800,000 people. However, in the past social golfers have been poorly regarded rather than recognised for their .financial contribution to the golfing economy. Now, with Inside Social Golf, social golfers have not only been recognised but also rewarded with their own publication. Congratulations on the first issue, the format and content are both first class. Inside Social Golf is a welcome addition to golf in Australia , well done!”

“As the golf industry laments the downturn memberships and all things negative, how refreshing to view Inside Social Golf, a publication that is covering and respecting the needs of the social golfer, the very being that may be the saviour of our industry.”

“The social golfer is critical to the success of the Palms Golf course here at Sanctuary Cove, a targeted publication aimed at this market seems such a simple idea. . . that’s why I think it’s going to work well,”

“The number of people playing golf socially is fast out pacing the members at golf clubs in Australia . For MacGregor Golf and System Golf, Inside Social Golf is a publication that provides an informative insight into social golf in Australia , from golf clubs to social clubs right through to your average weekend player. Not only does it provide social golfers with information specifically for them it also provides MacGregor Golf and System a great new medium to communicate with our important social golf customers. Congratulations.”

“Congratulations on your .rst issue, an excellent publication, interesting articles, topical subjects, a very informative read for the social club golfer. Club managers have always known that social golf clubs provide large revenues for clubs throughout the year. Now we have a publication that goes directly to the biggest market in golf. Keep up the good work. Thanks.”

And it was not just the industry leaders who thought we were swinging well, the golfers like us too:

“Finally a newspaper that reports more about local golf and local golfers as well as social club golf. There’s more we want to read about Aussie golfers than just those top pros playing overseas . . . that said, I loved the piece on Pete Lonard a real Aussie hero,”

“As a keen social golfer and a visitor to Australia from the UK I was intrigued and impressed with your newspaper. I didn’t realise there were so many social golfers like myself and enjoyed reading about many of the realities of playing golf here and what about that “400m man” - what a belter. I would like to have a hit with one of the social clubs while I’m here and will get in touch to see if you can help,”

“Top shot. Enjoyed the first issue of Inside social Golf and look forward to more about Lonard and all those interesting Australian golf courses not just the exclusive hard-to-get on private tracks,”

"The Social Golf Market is growing at a rapid rate and it is great to see Inside Social Golf capturing the market.  There are more and more social golfers and we at Tallwoods Golf & Country Club rely on social golfers so are very please to support Inside Social Golf and look forward to it being the publication that all golfers read to gain knowledge on the game, where to play, more about local golf and golfers.  I agree with Beverley James “what about more on ladies golf”.  Congratulations on your publication to date and look forward to more golfers visiting paradise."