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We all know golf in Australia has changed dramatically with less than 35% of all golfers now club members, which means more than 65% of golfers (800,000 + people) are non-club members (green-fee players).
Social golf clubs and social golfers around Australia have been supporting the golf industry for the last 80 years. Manufacturers, golf clubs, suppliers and the tourism industry are indebted to over a million social golfers who play golf regularly every year.
Inside Social Golf's readership are predominantly male golfers with research showing this market playing up to four times per month on different golf courses each time. Also over the past five years we are noticing a huge increase in female social golfers. The combined majority of these golfers are associated with Pubs, Taverns, RSL Clubs, Leagues Clubs, private corporations, businesses and selected sporting clubs throughout Australia. They enjoy buying golf equipment and apparel on a regular basis and going away on golf weekends up to four times a year. Each social club has the choice to play hundred's of different courses throughout Australia 52 weeks of the year.
The size of the social golfer market is bigger than ever before. To date the social golfer market is untouched by means of golf communication. This publication is the voice to this market, the special link to tell them about the wonderful game of golf, the new courses to play, the equipment to try or buy, the next golf or shing tour to go on or the golf professional to go to for lessons. Our mission is to promote the game of golf in Australia and to get people playing more golf more frequently.
Enjoy it... we do! |